Influencer Economy and Building Digital Brands

On this episode of Jamsters Podcast, Suveer speaks about the initial days of building FoxyMoron, evolution of digital agency business in India, work culture at advertising agencies, hiring and retention challenges in the industry, mindset to be developed by Influencers, and more.

Jamsters Podcast | October 2021

Pulse candy partners with FoxyMoron & Pollen to launch new campaign

Hard-boiled candy, Pulse by DS Group has collaborated with Zoo Media’s FoxyMoron and the influencer and talent management agency, Pollen to launch yet another fresh, innovative and unique challenge to consumers.

exchange4media | October 2021

How Twitter's Super Follows feature will impact the creator economy in India

Experts say the new feature will be beneficial for creators from genres such as investment, entrepreneurship, sustainable environment

Best Media Info | September 2021

Playing 'Mind' Games

Suveer Bajaj, Co-Founder of Zoo Media & FoxyMoron writes about his learnings from playing Contract Bridge, which is also an exhilarating stress buster for him

Impact | September 2021

Does Clubhouse have potential to become first choice for brands

While it is an interesting dialogue exchange platform, brands and experts say it lacks in offering well-rounded measurement metrics to necessarily quantify the success of a session and restricts users from revisiting the content.

BuzzInContent | September 2021

Will brands make good on their gender inclusivity promise?

Often called out for its sexist narratives, the Indian advertising industry, over the past few months, has given us some thoughtful ads centred on the changing gender roles in the society, from Cadbury’s “Kuch Khaas Hai” revisit to Manyavar’s #Kanyamaan campaign.

exchange4media | September 2021

Consumers hack cricket in Burger King's latest ad

Burger King (BK) launched ‘The Greatest Hack’ campaign in which consumers can hack moments of cricket matches to win offers that are redeemable on the BK app. The idea was conceptualised by FoxyMoron, the video was produced by The Rabbit Hole and the AR filter by Phosphene and they are a part of the Zoo Media network.

ET Brand Equity | September 2021

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

India is the land of festivals and every festival is celebrated with great pomp and joy in this country. While the recently concluded festival of Ganesh Chaturthi, which is otherwise known for its fanfare and grand celebration, was affected due to the pandemic, it has brought in early improvement in consumer sentiment.

Business Insider | September 2021

Umang Puri rejoins FoxyMoron from Digitas India

FoxyMoron (part of the Zoo Media network), has appointed Umang Puri as creative director, North. In this role, he will lead the creative operations for the agency’s north clientele and work with agencies across the Zoo Media network.

ET Brand Equity | September 2021

OTT players are spending big on marketing but is it translating into ROI?

The OTT competition in India, with more than 50 players, has led to a wave of promotions and marketing activities. But, how much is the big marketing push focused on adding new viewers to the platform? Experts answer.

Best Media Info | September 2021

What college rock bands taught me about leadership

Siddharth Bhansali, Founder, Noesis.Tech & CTO, Zoo Media shares learnings from his formative years, which have had a great impact on his life and leadership.

Impact | September 2021

Growcent South Asia Investment Summit 2021

Startup Workshop at the Growcent South Asia Investment Summit 2021 with panellists Siddharth Bhansali, Abhinav Sahai and Vikas Chawla

LinkedIn | September 2021

Tinder Ropes in Authentic Voices to Spark Conversations on Consent

Tinder, the world’s most popular app for meeting new people, recently launched a new initiative to encourage conversations on consent in partnership with Yuvaa and Pink Legal.

Adgully | August 2021

Building a content strategy that meets business goals

The content marketing ecosystem is evolving well in India, but to make the most of it, brands have to ensure they have a full-fledged ‘content strategy’ in place, without confusing it with ‘content plan’.

BuzzInContent | August 2021

Decoding Advertising Culture from Beginning to End

Catch Kritika Gayatri, Digital Journalist at ObserveNow in conversation with Suveer Bajaj of FoxyMoron.

LinkedIn | August 2021

Agency Feature: Noesis.Tech

Noesis.Tech is a technology products and services agency, founded by Siddharth Bhansali in 2010. In 2020, the agency became a part of the Zoo Media Network.

Social Samosa | August 2021

Why hockey players may not strike gold with brands

There is a need to develop a grassroot-level culture for the game and the brands first need to support the players’ journey, opines industry

exchange4media | August 2021

Experts feel ASCI guidelines can help increase accountability in influencer marketing

Recently, ASCI created waves by unveiling a set of guidelines for influencer marketing on digital media, a month into the release of the new guidelines, we take stock.

Social Samosa | August 2021

India and Pakistan: Affinities beyond map lines

The distance between two places isn’t measured in kilometres, or by the length of time it takes to get there, or even by the ease of travel by air or rail or road.

The Hindu | August 2021

How Innovative Metrics Drive Innovation

Consumers, advertisers, and brand managers alike are astounded by their forward thinking attitude, visionary decisions, resolute dedication to technology, and innovative ideas.

Express Computer | July 2021

Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves

They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts

Business Insider | July 2021

Brands' big race to the Olympics

Opening the Tokyo Olympics with a sweet note for India, Mirabai Chanu made history by picking India’s first silver in the weightlifting category after a dry spell of 21 years.

exchange4media | July 2021

How to create successful content marketing campaign for movies and web shows

Rishabh Khatter, Studio Head, The Rabbit Hole, explains how the video content creation agency plans campaigns around movies and web series and what film marketers should not do if they want to promote their content

BuzzInContent | July 2021

Gen Z and the future of work

We need to take a step back to see how Gen Z became a generation that prioritised ‘self’ above all else, says Suveer Bajaj, our guest author.

Afaqs | July 2021

How investment & BFSI apps can make the most of the ongoing IPO mela

They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts

exchange4media | July 2021

The giant leap of stationery brands from television to digital marketing

As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry

exchange4media | July 2021

FoxyMoron appoints Keerthi Kumar as group account director - south

n this new role, Kumar will be managing client relationships, helping the agency grow its business in the southern market and leading the team in FoxyMoron’s Bengaluru office.

ET Brand Equity | July 2021

Ad Land’s Young Guns: Rajat Thakur, Creative Director, The Rabbit Hole

Ambitious and driven, Rajat Thakur has demonstrated a host of efficient skill sets that enable him to develop and execute innovative ideas, lead teams, coordinate projects, and deliver results.

Adgully | July 2021

How Netflix India is successfully setting branded content as code of conduct for marketing shows and films

Netflix has come to be known for being innovative with its content marketing. Back in 2014, it published a paid piece through The New York Times titled “Women Inmates: Why the Male Model Doesn’t Work”

BuzzInContent | July 2021

Only 20% influencers following paid content guidelines. Is ASCI listening?

The advertising regulatory board guidelines clear state that when a paid content or ad is played on digital platforms, influencers should mention so. However, not many are following it.

Moneycontrol | July 2021

‘Kuch toh gadbad hai, Daya’ moment of Netflix with the CID cast

Netflix has been creating content assets with characters and actors that have created a stir in the digital world.

Social Samosa | July 2021

Cashing In on Cryptocurrency

With ad spends as high as Rs 100 crore for some players in the sector, cryptocurrency is poised to become the next big digital spending category after ed-tech, e-commerce and gaming

Impact | July 2021

LinkedIn Influencers Redefine ‘Presentable’ Work From Home Wear for Celio & Zoo Media’s Latest Campaign

Mumbai: In a first of its kind for a retail brand in India, Celio in collaboration with Zoo Media will be leveraging LinkedIn influencers to target male professionals on the platform for their new #SemiPresentable campaign.

MediaNews4u | July 2021

Understanding the Blueprint of Entertainment Marketing in 2021

In conversation with Social Samosa, brand and agency leaders shed light on the evolving landscape of Entertainment marketing for a plethora of content that includes movies, OTT shows, and more.

Social Samosa | June 2021

FoxyMoron and Pollen collaborate to amplify Manyavar’s #ApnoWaliShaadi campaign

By narrowing down on the most optimal media mix and leveraging the most relevant influencers, FoxyMoron and Pollen collectively collaborated to amplify Manyavar’s #ApnoWaliShaadi campaign.

Agency Reporter | June 2021

Digital world breathes easy as Google defers third-party cookie phase-out

Search giant Google recently announced that its Privacy Sandbox initiative, which aims to create web technologies that both protect

Best Media Info | June 2021

Blogger’s Park: Swimming against the tide

The Indian economy was already struggling well before the onset of the pandemic last year. As the Covid-19 crisis hit, consumer spending in several sectors came to a grinding halt.

Financial Express | June 2021

Man's Life: Content-Community-Commerce

India’s Premier Lifestyle Destination For Men. The one-stop infotainment destination for all things – Auto, Sports, Entertainment & Lifestyle!

Impact | June 2021

SEIZING THE MOMENT

From the Friends Reunion movie to the recent World Environment Day, brands are leveraging important moments and big events to market themselves and build strong consumer connections

Impact | June 2021

FoxyMoron drives sales conversions for Principal Mutual Fund through its New Fund Offer campaign

To launch and promote a New Fund Offer (NFO) campaign amidst the COVID-19 pandemic to gain maximum exposure and sales conversions online

Agency Reporter| June 2021

How Burger King Whopper launch campaign reached 11.6M users

This case study explores how the Burger King Whopper launch campaign, #DateTheWhopper started off with a video featuring Sima Taparia fame the Netflix series, Indian Matchmaking, followed up by a contest and other engagement tactics.

Social Samosa | June 2021

Is Google’s opt-out option for Android users really a better option for users?

In a move to further tighten its privacy policy, Google is now restricting apps from tracking users for personalised ads. Android apps will now find it tough to track users as Google will remove advertising IDs for users who have opted out of receiving personalised ads.

Adgully | June 2021

In conversation with Suveer Bajaj, Man’s Life

Suveer Bajaj is the co-founder of Zoo Media and FoxyMoron. In his current role, he looks into account planning, new business initiatives, strategic alliances, media planning & buying, and the overall corporate functions and corporate development of the organization. Zoo Media recently launched Man’s Life, a digital men’s lifestyle publication.

Agency Reporter | June 2021

Clubhouse takes off amid pandemic

With large parts of the country still under lockdown, people have begun exploring new virtual spaces to interact with each other. Within few days of its launch for androids in India, the social media app, Clubhouse recorded over one million Android downloads in the country pitching India as one of the top markets for this new emerging audio-based app.

Indian Television | June 2021

The power of content-community-commerce model

​While Content remains that constant, the means of creating an effective content marketing strategy is one that is constantly evolving…

ET Brand Equity | June 2021

ASCI Guidelines for Influencer Marketing

Influencer Marketing Guidelines issued by ASCI will be applicable to commercial messages or advertisements published on or after June 14, 2021.

Indian Television | June 2021

Industry lauds ASCI's 'thorough and practical' influencer guidelines

Experts also raised concerns about the guidelines’ impact on micro & nano influencers and celeb endorsers

exchange4media | May 2021

IS REMOTE WORKING THE FUTURE?

With WFH being the norm for over 14 months now, we look at how organisations are keeping employee morale high and what the post-COVID workplace will look like

Impact | May 2021

YouTube monetisation will hurt creators but is best digital asset for advertisers

YouTube has updated its monetisation policy and the large creator community is not happy with it. With this, YouTube has announced its right to monetise all content on its platform.

Adgully | May 2021

FoxyMoron's Suveer Bajaj launches Digital Publication Man's Life

Suveer Bajaj, co-founder of an independent digital advertising agency FoxyMoron and the media network Zoo Media, on Thursday announced the launch of Man’s Life, a digital men’s lifestyle publication.

Mint | May 2021

Decoding Agency Culture - An Ad Man’s Perspective

The perceived ‘easy-going’ and ‘fun-filled’ work culture of advertising agencies has come under the radar.

Afaqs | May 2021

Cause or purpose-driven content has no value if there's no real impact on ground, warn experts

To connect with consumers on a human level, brands often support causes and launch interesting content around these topics.

BuzzInContent | May 2021

Digital transformation cannot be treated as a knee-jerk reaction: Siddharth Bhansali

In conversation with Adgully, Siddharth Bhansali, Founder, Noesis.Tech, speaks about how enterprises need to be ready for the digital future, focussing on first-party data for long-term solutions and much more.

Adgully | May 2021

Women in management roles have positive influence on organisational achievements: Industry leaders

Chetan Yadav, Chief People Officer, Tally Solutions, said, “We have learnt from real time experiences that women leaders possess skills like resilience, attention to detail, measured thinking, people development etc, which are critical when it comes to participative decision making.”

ET HR World | May 2021

Advertisers starved of one-stop-platforms to target men: Suveer Bajaj of Zoo Media on launching Man's Life

Man’s Life aims to create space for a one-stop lifestyle destination for men, where advertisers have the dual benefit of editorial content and engagement.

BuzzInContent | May 2021

‘OTT platforms need to increase impressions on the AVOD side’

At the second edition of e4m Play Streaming Media Conference, industry leaders talked about ‘Unleashing the potential of advertising on OTT’

exchange4media | May 2021

What does employee experience in 2021 look like

In 2021, employee experience needs to be a proactive strategy that organizations invest in and design.

People Matters | May 2021

ASCI influencer guidelines: Brands say monitoring should not become moral policing

While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy

BuzzInContent | May 2021

Brands of Bharat series instigates discussion on how brands are efficiently connecting with T2 & T3 cities

The discussion would be moderated by Runa Sinha, Revenue Head, Nukkad by STAGE, and Rahul Puri, Editor, Agency Reporter.

Agency Reporter | April 2021

Uncertainty looms over summer marketing as several states go under lockdown

Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid

exchange4media | April 2021

How First Party Data can become a game changer for marketers

The panel on ‘Building First Party Data Ecosystem’ provided several insights on how brands and marketers are generating and using first party data, the advantages and much more.

Adgully | April 2021

India's Fastest Growing Digital Agencies

How water shaped me.

Impact | April 2021

SHE Awards 2021

Women of today possess everything – the power, skills, and vigor to tackle everything that life throws at them, be it professional or personal.

Agency Reporter | April 2021

How content platforms are taking the content route to market their content

In conversation with production houses and OTT platforms, BuzzInContent explores how promotions of films and series are now more about creating content that engages and connects with the audiences in various formats, including influencer-led marketing

BuzzInContent | March 2021

#WaveItWithPringles AR Filter Case Study

Chips are one of the most commonly consumed snacks across the world. According to data analytics firm GlobalData, India’s potato chips/crisps market was worth US$2.59bn in 2017, growing at an annual rate of 18.7%, and is expected to further expand to a value of $5.5bn in 2022

Social Samosa | March 2021

Opinion: 5 under-utilized Influencer Marketing strategies

With ASCI’s new rules coming in, there is a renewed focus on content creators. The influencer today commands far more important than they did in the pre-Covid world. Influencer marketing is no longer an add-on but a necessity. ‘Who’ a brand chooses to collaborate with is as critical as ‘How’ a campaign is executed

Social Samosa | March 2021

If Facebook adds stickers in Stories, Indian creators could see 30% growth in revenue, says expert

While the platform is still testing the story sticker feature, experts think that launch of this feature will increase income of Indian creators significantly.

MoneyControl | March 2021

HAVE HOMEGROWN APPS REPLACED TIKTOK?

Eight months since the ban on Chinese apps, find out homegrown short video apps are cashing in on the rapidly growing demand from consumers across the country

Impact | March 2021

Case Study- Kellogg's 21 Recipes 21 Days

Kellogg’s gives Indian parents 21 easy, nutritious and fast breakfast recipes – one for 21 days of the lockdown during the COVID-19 pandemic.

Adgully | March 2021

How Google's decision to stop web tracking will spur alternative identity solutions

Industry experts say this could be an opportunity for marketers and publishers to look for an alternative to the walled gardens

exchange4media | March 2021

Presenting the Winners of Second Edition of India’s Fastest Growing Digital Agencies

The second edition of India’s Fastest Growing Digital Agencies (IFGDA), saw over 104 nominations from agencies who have been showing consistent and phenomenal YoY growth.

Agency Reporter | March 2021

Rising Star: Sourodeep Banerjee, Creative Manager, FoxyMoron

The 29-year-old with a BTech degree describes his love for advertising, and his journey so far in the creative world. He also explains the importance of storytelling in advertising

BestMediaInfo | March 2021

How Google’s decision to remove third-party cookies will affect digital advertising

Experts tell BestMediaInfo.com that Google’s latest announcements mean well for consumer privacy but may be a challenge for digital advertisers, who will have to find a way out

BestMediaInfo | March 2021

How will Google’s new privacy policy impact digital advertising

Some of the challenges that marketers might face in adjusting to the new way of digital advertising

Business Insider | March 2021

Why is Pulse candy praising Swiggy, Netflix and Coca Cola on social media?

The campaign, which has kept social media abuzz, includes brands such as Swiggy, Zomato, Coca‐Cola, Fevicol, Hershey’s, Netflix India, McDonalds, Burger King, Tinder and Parle among others.

Mint | March 2021

Case Study: How Pringles leveraged AR filter-cricket combo for IPL 2020 campaign

Chips are one of the most commonly consumed snacks across the world. According to data analytics firm GlobalData, India’s potato chips/crisps market was worth US$2.59bn in 2017, growing at an annual rate of 18.7%, and is expected to further expand to a value of $5.5bn in 2022

Social Samosa | March 2021

Zoo Media inks partnership deal with Noesis.Tech

Noesis.Tech’s services range from end to end development of e-commerce websites and apps, e-community platforms, e-learning programmes and providing e-publishing solutions. The agency has worked with clients like Nykaa, Sharekhan, Manyavar, Principal Mutual Funds, Tata Q, Sandisk, NITCO, Mid-Day, Emami, A.O. Smith, Vinod Chopra Films and NCPA.

Social Samosa | February 2021

Pandemic has made social media engagement real time, reactive, sensitive, say experts

It has become difficult to imagine a life without social media today. From the moment we wake up to the time we wrap up the day, we are constantly checking our screens, commenting, posting, connecting, debating and perhaps even trolling in the digital space.

Adgully | February 2021

How will ASCI’s new rulebook for influencers change the game for social media agencies?

Who’s your favourite social media influencer? Let’s say it’s ‘B’. As per B’s latest Instagram Reel, she loves the face cream by this newly launched skincare brand. It suits her skin so much that she can’t go a day without it.

Afaqs | February 2021

FoxyMoron appoints Dhruv Warrior as national creative director

Warrior joins FoxyMoron from VMLY&R Dubai, where he served as an associate creative director. Prior to VMLY&R he worked at JWT Bangalore.

ET Brand Equity | February 2021

Increasing cyberattacks on e-commerce platforms and preventive measures

There are certain measures that e-commerce platforms must undertake to minimise potential mishaps

Express Computer| February 2021

Women Need to put themselves out there a lot more

Warrior joins FoxyMoron from VMLY&R Dubai, where he served as an associate creative director. Prior to VMLY&R he worked at JWT Bangalore.

Adgully| February 2021

FoxyMoron Names Punkaj Saini as Business Head- West

Saini will also be working with internal stakeholders across the offices of Zoo Media (the agency’s holding network) situated in Mumbai, Gurugram and Bengaluru.

ET Brand Equity | February 2021

Burger King ropes in Sima Taparia for Valentine's Day Campaign

This day is all about making it extra special for our loved ones. Let’s see what brands are doing to make the most of this occasion…

ET Brand Equity | February 2021

How will brands get affected by Twitter's en masse account bans?

Twitter is in the public eye for restricting access to the accounts that were vocal about the farmers protests in India. How does this affect the sanctity of Twitter as a brand platform?

Afaqs | February 2021

Suveer Bajaj, starts “883 to Infinity”, to bridge the perception gap between India & Pakistan

Suveer Bajaj, the Co-Founder of Zoo Media and FoxyMoron has started a new podcast titled, 883 to Infinity. The podcast aims to start a transformative dialogue about the values, interests, culture and heritage we share with our neighbouring country, Pakistan.

Adgully | February 2021

Pandemic has made social media engagement real time, reactive, sensitive, say experts

It has become difficult to imagine a life without social media today. From the moment we wake up to the time we wrap up the day, we are constantly checking our screens, commenting, posting, connecting, debating and perhaps even trolling in the digital space.

Adgully | February 2021

FoxyMoron appoints Naman Surana as national business director

In this role, Surana will support existing and new client businesses with advertising insights and brand communication advisory to achieve their desired business impact…

ET Brand Equity | January 2021

EXCLUSIVE | Suveer Bajaj, FoxyMoron: What you seek is within you [Year-Ender 2020]

In this exclusive piece, Suveer shares how the core values of Zoo Media helped him navigate 2020 and the pandemic.

Media Brief | January 2021

Impact Digital Power 100 list of top digital pioneers unveiled

The fourth and final list of Impact Digital Power was released on Friday, honouring the leaders who impacted a change in the digital ecosystem.

exchange4media | January 2021

Learning from mistakes: What 2020 and Covid-19 taught content marketers

In this exclusive piece, Suveer shares how the core values of Zoo Media helped him navigate 2020 and the pandemic.

BuzzInContent | January 2021

Did Whatsapp’s new policies spark an Exodus?

The dip in users may not impact Whatsapp as significantly as one might expect.

Afaqs | January 2021

Burger King looks back at moments when we all got 'grilled' in 2020

The year 2020 has thrown several curveballs our way. Whether it is the never-ending work from home or cancelled holiday plans, or having a closet full of new clothes but nowhere to go, 2020 has truly grilled us all.

exchange4media | December 2020

Are content formats born out of the 2020 Covid crisis here to stay?

Ranging from the rise of indoor shoots to multiple new short-content video platforms, the year 2020 saw the growth of all kinds of new content and formats. BuzzInContent.com talks to experts to find out how viable will these be in the coming years

BuzzInContent | December 2020

FoxyMoron wins social media mandate for Faces Canada

Global premium cosmetics brand, Faces Canada has awarded its social media mandate to the award winning digital agency, FoxyMoron. This mandate will be handled by the agency’s Gurgaon office, set up since 2012.

Afaqs | December 2020

PubNation (Print & Digital) Summit

The confluence of marketing and technology has reshaped how sales and promotions are done by marketers. With the infiltration of digital technologies even in the remotest corners of the world, marketers now sit on loads of data and possess the means to target their customers better.

Indian Television | December 2020

As digital takes centre stage, brands double video content marketing spends; plan further spike in 2021

As video ad spends grow by 8% this year, BuzzInContent.com finds out how brands amplified the utilisation of video content marketing space to reach consumers who moved online during the pandemic

BuzzInContent | December 2020

How agencies can convince brands to up their content marketing game

While the year gave too many reasons for brands to adopt content strategies, one might still look for a concrete reason to go ahead with the medium. BuzzInContent.com talks to leading agencies to find out how one can persuade brands to willingly spend more money on content strategy

BuzzInContent | December 2020

Money doesn't grow on trees in Sharekhan's Espresso campaign

Sharekhan’s new discount broking brand, Espresso has launched a new digital video film, on the premise of ‘Paise Ped Pe Nahi Ugte’, highlighting Espresso’s ‘pay only when you profit pricing model.’

ET Brand Equity | November 2020

How Facebook Shops is changing Retail

While the year gave too many reasons for brands to adopt content strategies, one might still look for a concrete reason to go ahead with the medium. BuzzInContent.com talks to leading agencies to find out how one can persuade brands to willingly spend more money on content strategy

Social Media Dissect | October 2020

4-5x surge seen in influencer marketing during the COVID-19 period, say experts

The COVID pandemic has severely disrupted businesses across the world, however, these tough times have not deterred brands from continuing to create engagement with their consumers. With most media platforms witnessing a slowdown, brand activity is witnessing a tremendous growth on digital platforms.

Adgully | October 2020

FoxyMoron’s Suveer Bajaj on life beyond work

Bajaj spells out his five desires

Financial Express | October 2020

Emami Healthy & Tasty ropes in Dia Mirza & Ranveer Brar for new cooking oil range

The campaign has been worked upon by various agencies of Zoo Media network…

ET Brand Equity | October 2020

Leveraging AI for CTR and VTR improvements

With insights from Delve AI, Orientbell Tiles in India achieved 50% improvement in Click Through Rate (CTR) and 10% improvement in View Through Rate (VTR) in its focus market for its Women’s Day campaigns.

Delve | October 2020

Sofia Ashraf talks filming during a pandemic, feminism and breaking free

The “new normal” gave Gundi’s Shruti Kotiya the chance to chat with Sofia Ashraf, a rapper, an activist and a digital content creator who gave up her religion to break free from everything that was holding her back from being the womxn she is today.

Gundi Studios | October 2020

FoxyMoron wins digital mandate for Revv

To be handled out of FoxyMoron’s Gurgaon office, the mandate includes building brand awareness, social media content and email marketing.

Social Samosa | October 2020

FoxyMoron ropes in Nakul Dutt as National Strategy Director

FoxyMoron has announced the appointment of Nakul Dutt as national strategy director. He moves from iProspect where he was senior strategist.

Campaign India | October 2020

Back to office as usual?

With insights from Delve AI, Orientbell Tiles in India achieved 50% improvement in Click Through Rate (CTR) and 10% improvement in View Through Rate (VTR) in its focus market for its Women’s Day campaigns.

Creators Journal | October 2020

Manyavar (replacing Virat Kohli with Sahil Bhulla as Manyavar brand ambassador)

As the internet broke with memes and suggestions for @manyavarmohey ‘s next brand ambassador, here’s how the brand captivated on replacing Virat Kohli with @sahilbulla.

Zoo Media enters consultancy space with DoyenOink Consulting

To be handled out of FoxyMoron’s Gurgaon office, the mandate includes building brand awareness, social media content and email marketing.

Consultancy | October 2020

FoxyMoron ropes in Nakul Dutt as National Strategy Director

Zoo Media – an Indian network of media agencies – has made a foray into the consulting space through the launch of a business transformation consultancy – DoyenOink Consulting.

Campaign India | October 2020

Brands put spotlight on content play despite big ad splash on IPL 2020

As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

BuzzInContent | September 2020

FoxyMoron's Head of Partnerships speaks on new role

Bali, who had joined the agency in 2013 when it was still quite young, did not have any experience of working in the digital domain and neither any relevant qualifications but her curiosity to learn and grow bagged her a job as an account manager at the firm.

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"Principal Asset Management launches an investor education campaign — #ItihasGawahHai
"

As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

Adgully | September 2020

FoxyMoron's Head of Partnerships speaks on new role

‘’The Investor Education Initiative is part of Principal Mutual Fund’s mission to help people save enough, protect enough and foster financial security by helping them achieve their financial goals’’ Ravuri added.

Indian Television | September 2020

PUBG Ban In India: What’s next to fill the void?

Tech giant Tencent has lost nearly $34 billion of its market value within two days after the news surfaced. According to a report from Sensor Tower, PUBG has more than 175 million installations from India alone which accounts for 24 per cent of the total installations worldwide. The estimates clearly indicate that India was a huge market for the multiplayer battle royale game.

Indian Television | September 2020

FoxyMoron elevates Prachi Bali as national head for client partnerships

Bali joined FoxyMoron, Mumbai as an account manager in 2013, where she rose rapidly through the ranks to the position of account director. In 2016, she took on the role of business head, north and moved to Gurgaon becoming the agency’s youngest business head.

ET Brand Equity | August 2020

The Challenges and benefits facing martech in India

Earlier this year, WPP group company Mirum India released its Martech Survey 2020 report, which did not give any indications of the sector’s size and scale, but it revealed that marketers across India are bullish, with as many as 80 per cent of those surveyed expecting their organisation’s spends on these technologies to increase over the next five years.

Indian Television | August 2020

SANDISK: MAKING THE BEST SHOT COUNT

Jaganathan Chelliah Director, Marketing, India region for Western Digital talks about Sandisk’s latest campaign for World Photography Day

Impact | August 2020

Zoo Media Network surprises employees with a Wellness Break

Zoo Media, earlier this month initiated a Wellness Break as a show of appreciation and gratitude for its employees’ relentless hard work over the past 5 months during the lockdown.

Business Insider | August 2020

Gmail down? Brand creatives put forth varied moods

Jaganathan Chelliah Director, Marketing, India region for Western Digital talks about Sandisk’s latest campaign for World Photography Day

Social Samosa | August 2020

What should Agencies do to drive Profitable Growth?

On the occasion of World Entrepreneurs’ Day, Agency Reporter, in association with Xebra: Biz-Financial Suite for Agencies (https://xebra.in/​) brings in first generation entrepreneurs to talk on how how they can achieve profitable growth for their agency.

Agency Reporter | August 2020

Agencies Balancing Work and Life by Taking a break

The perception of working from home before Covid-19 meant more of Netflix and less work. However this perception has truly changed since the past few months! All of us have been working from home non-stop! All the commuting time, lunch, dinner, numerous tea/coffee breaks have all vanished and all we have are the numerous Zoom calls. Work-Life balance has gone for a toss!

MediaNews4U | August 2020

Can Instagram Reels be a new home for TikTokers?

While Facebook’s Lasso failed to take off, Reels could have a higher chance of success for its prime positioning inside…

Business Insider | July 2020

Started as a makeshift shelter in Covid crisis, content marketing turns mainstay for brands

Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out

BuzzInContent | July 2020

Agency Feature: The Rabbit Hole

The Rabbit Hole is a video content solutions agency, established in 2015, under the Zoo Media network (the homegrown network comprising 7 agency brands including the flagship digital agency FoxyMoron)

Social Samosa | July 2020

Expert Speak: Animation advertising – India’s Dumb Ways to Die moment around the corner?

With outdoor shoots and production massively impacted during the pandemic induced lockdown, we turn to experts to understand how animation advertising as a medium of communication gained prominence.

Social Samosa | July 2020

Zoo Media elevates Aarushi Sethi as Director of talent management agency Pollen

Zoo Media has promoted Aarushi Sethi as the director at Pollen, an influencer, creator, and talent management agency. Zoo Media is the media network that owns 7 agency brands including the flagship digital agency FoxyMoron.

Social Samosa | July 2020

In conversation with Shishir Mahendrakar, Phosphene

For us, use of technology is more about the experience than the engagement; whilst engagement is the gold standard in the digitalverse, an experience allows for the brand to create a dent in the consumers mind.

Agency Reporter | July 2020

Case Study: How Orientbell Tiles leveraged AI to achieve 10% improvement in VTR

With AI-based insights, Orientbell Tiles campaign created for Women’s Day helped them achieve a 50% improvement in CTR in its focus market of Bihar.

Social Samosa | July 2020

Women creators come together and apologise for everything in this powerful video

There is a lot that has to still change for women in our country and around the world. Women Creators point this out and share the same in a video where they say sorry for… everything.

Social Ketchup | July 2020

Because creativity must go on

Rishabh Khatter, Business Head, The Rabbit Hole on video production during the lockdown.

Business Insider | July 2020

Case Study: How Emami healthy & tasty got people to #cookforourheroes

Roping in Divya Dutta and Pankaj Bhadouria for #CookForOurHeroes, Emami Healthy & Tasty put forth a narrative of how food can be used to do social good.

Social Samosa | July 2020

Lockdown Lessons: “Optimise what you have, don’t take anything for granted”

In this interaction with Adgully, Nakul Dutt, Strategy Director, FoxyMoron, shares the valuable lessons that he has learned during the lockdown period, transitioning to the new normal of working from home and even making rotis.

Adgully | July 2020

Zoo media elevates Rishabh Khatter as business head of The Rabbit Hole

Zoo Media is the media network which owns seven agency brands including the flagship digital agency FoxyMoron…

ET Brand Equity | July 2020

Brands capitalise on Live content format during pandemic (PART 2)

In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

BuzzInContent | June 2020

Burger King Case Study

Burger King the multinational chain of hamburger fast food restaurants wanted to create relatable content to promote food hygiene, food safety, and safety measures being take amongst employees across social media

Agency Reporter | June 2020

Campaign Release Project Leapp

Zoo Media’s flagship digital agency FoxyMoron and video solutions agency, The Rabbit Hole created an animated gaming-inspired video to promote participation amongst investors and traders for Sharekhan’s beta testing project titled Project Leapp.

Agency Reporter | June 2020

As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans

Leading advertisers are pulling the plug on social media advertising as the platforms are increasingly becoming polarised and unable to provide brand safety. BestMediaInfo.com finds out if Facebook’s and Twitter’s loss could be the gain of domestic digital publishers

BestMediaInfo | June 2020

An opportune level playing field for consumer brands

Zoo Media’s flagship digital agency FoxyMoron and video solutions agency, The Rabbit Hole created an animated gaming-inspired video to promote participation amongst investors and traders for Sharekhan’s beta testing project titled Project Leapp.

Impact | June 2020

As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans

How tech and telecom majors joining hands will change the face of content delivery. And what it means for big media.

BestMediaInfo | June 2020

Tulsi drops, amla & flaxseeds to Chyawanprash, immunity boosters are flavour of the season

Wellness product companies are cashing in on this demand with increased production of old favourites as well as a host of new products.

The Print | June 2020

How Brands Can Leverage the New Twitter Features

Twitter recently announced that it is testing voice tweets for iOS that lets users record their tweets. It also announced a fleets feature that lets users post content that disappears in 24 hours. BestMediaInfo.com analyses how both these updates can be used by brands

BestMediaInfo | June 2020

Six months of struggle but 6 golden years ahead for digital marketing

Industry experts discuss the future of digital marketing in the new world

Indian Television | June 2020

How Video Production Has Evolved During the Pandemic

What we’re experiencing today as ad film makers is a test of our resourcefulness, as individuals and as an agency. It’s been a period of trials and experiments to test how we can apply existing technology and repurpose the same, to serve our current needs.

Adgully | June 2020

Hershey's Cookery Content Book

Through the two-month campaign #HappyAtHome created by Foxymoron, Hershey’s will encourage its fans to create and share from over 100 recipes created by celebrity chef Ranveer Brar, using Hershey’s syrups, spreads and cocoa powder

BuzzInContent | June 2020

Road to recovery – Mobile to emerge as the ultimate hero

PubMatic recently released their Quarterly Mobile Index (QMI) report which gives key insights into the mobile advertising industry. The report substantiates this shift from Desktop to Mobile with data. Three key trends emerged from the findings of the report.

Agency Reporter | June 2020

While the norms of societal interactions are being redefined, we need to strive to fight for our sense of calm, peace and happiness: Prachi Bali, FoxyMoron in Beyond #WFH

Beyond #WFH is our initiative to spread positivity and inspire our readers by inviting leaders and friends to share what they do to unwind and relax after they finish their work-from-home and work-for-home responsibilities during the lockdown.

MediaNews4U | June 2020

My love for food and all the crazy cravings during the lockdown, managed to drive me into the kitchen: Arushi Sethi in Beyond #WFH

Beyond #WFH is our initiative to spread positivity and inspire our readers by inviting leaders and friends to share what they do to unwind and relax after they finish their work-from-home and work-for-home responsibilities during the lockdown.

MediaNews4U | June 2020

It's the perfect time to go Live, but is your brand doing it the right way? Part I

In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

BuzzInContent | June 2020

Brands capitalise on Live content format during pandemic (PART 1)

With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right

BuzzInContent | June 2020

How pandemic is testing skills and patience of content creators

The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

BuzzInContent | June 2020

Burger King taps into home-cooking trend

With its new initiative, #BailMeOutBK, Burger King is offering a free whopper to anyone who has failed at cooking for themselves at home. All they have to do is post a picture of their cooking failure with a funny caption and tag Burger King India. The campaign was conceptualized by Famous Innovations and executed by FoxyMoron.

Adgully | May 2020

Emami campaign exhorts India to #CookforHeroes

Emami Healthy & Tasty ropes in Divya Dutta to ask all of India to #CookForOurHeroes in its new campaign

Afaqs | May 2020

From remote shoots to topical plots, how advertising races to stay relevant in the pandemic

Be it remotely shot ads or plot lines that speak to a country plagued with fears, advertisers are refocusing smartly to adapt to this new environment.

The Print | May 2020

The content business in times of the COVID

It is hard to keep track of all the updates on social media, devices, platforms and on all your favorite products.
Join us every Monday for a round up on what’s going on and what it’s implications could be on pop culture, and therefore on all businesses.

A.O. Smith appoints FoxyMoron

Water heaters and water purifiers manufacturer A.O. Smith, has awarded its mandate to digital marketing solutions agency, FoxyMoron. Additionally, the agency will also be contributing towards all above the line marketing activities for the brand.

ET Brand Equity | May 2020

Social Media Campaigns Round Up ft. Voltas, Mother’s day campaigns & more

Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.

Social Samosa | May 2020

Pollen - Agency Feature

Pollen is an influencer marketing agency, established in 2019, under the Zoo Media network, (the homegrown network comprising 7 agency brands including the flagship digital agency FoxyMoron).

Social Samosa | May 2020

Wonderful Insights On Influencer Marketing With Aarushi Sethi From Pollen

Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.

Social Media Dissect | May 2020

Mother's Day Campaign - Instagram Direct Route Messaging.

The brand reached out influencers and celebrities like Neha Dhupia, Sameera Reddy, Malaika Arora, Kirti Kulhari and Anushka Ranjan

Exchange4media | May 2020

Kellogg's sends out a reminder to not miss breakfast

Watch the film conceptualised by Ogilvy here

Campaign India | May 2020

Mother's Day Campaign - Instagram Direct Route Messaging.

The brand reached out influencers and celebrities like Neha Dhupia, Sameera Reddy, Malaika Arora, Kirti Kulhari and Anushka Ranjan

Exchange4media | May 2020

Kellogg's sends out a reminder to not miss breakfast

Watch the film conceptualised by Ogilvy here

Campaign India | May 2020

Burger King India looks to re-unite loved ones over a Whopper

Conceptualized by Famous Innovation & executed by FoxyMoron, the #ReassuringWhopper aims to help people to share love & connect with the near & dear ones, virtually.

Social Samosa | May 2020

Can local creative agencies become vocal after Modi’s call?

India’s advertising industry is dominated by foreign network agencies and the homegrown players are always on the fringes. Can Prime Minister Narendra Modi’s latest push in support of indigenous industry help the domestic creative ecosystem? Or does the agency’s origin not matter at all? BestMediaInfo.com finds out

BestMediaInfo | May 2020

Pandemic is a great equaliser for content creators, says Rishabh Khatter of The Rabbit Hole

Zoo Media’s video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix’s YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic

BuzzInContent | April 2020

Happy hours, online: Bengaluru-based companies find new ways to engage employees

With a work-from-home routine in Place, team leaders are looking at new ways to engage with employees, holding virtual happy hours, zumba, Bhangra sessions and more

The New Indian Express | April 2020

How brands are riding the meme wave

When Bernie Sanders and Michael Bloomberg – candidates contesting in the upcoming US presidential election – turn to memes for their campaigns, you know that memes have arrived in the mainstream. Indian brands, too, are riding the meme wave, as it appears to be a potent marketing tool to reach out to millennials on social media.

Yahoo | March 2020

Zomato pits cravings against 'Ghar ka Khana'

Zomato’s latest spots take the ordered food Vs home-cooked meals argument ahead, positioning the app as a quick fix that gives foodies what they want, when they want it.

Afaqs | March 2020

Welspun uses real-time data on groundwater levels for ad campaign

A recent NITI Aayog report highlighted that groundwater levels in some of India’s biggest cities have fallen significantly. In the absence of proactive measures, 21 cities are estimated to be on the brink of running out of groundwater this year.

The Hindu Business Line | March 2020

Burger King’s Valentine’s Day #LonelyNoMore campaign: A chuckle-inducing guerrilla initiative

Burger Kings’ Valentine’s Day campaign is more the chuckle-inducing variety from a playful, tenacious terrier that’s been snipping at the heels of its bigger rival.

Medium | February 2020

Top 20 best digital marketing agencies in Mumbai

These Digital Marketing Agencies in Mumbai Can Help you to Grow Your Business Please note this Digital marketing list is in no particular order!

Bytes Media | February 2020

Top 10 Digital Marketing Companies in India

Digital marketing is all marketing activities that use an electronic device or the Internet. Digital marketing is the marketing of products or services using digital technologies.

Mouth Shut | February 2020

Is the TikTok craze giving birth to more short form video sharing apps?

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Exchange4media | February 2020

Burger King’s Valentine’s Day : A chuckle-inducing guerrilla idea to ‘celebrate the loners’

Burger Kings’ Valentine’s Day campaign is more the chuckle-inducing variety from a playful, tenacious terrier that’s been snipping at the heels of its bigger rival.

Media Brief | February 2020

Burger King's love affair with the clown continues

There are Valentine’s Day ads and Valentine’s Day ads. The former is all sweet and mushy, making people love it or love to hate it. Most brands fall in this category. When it comes to the latter, nobody can take that spot better than Burger King.

Afaqs | February 2020

Budget 2020: Mixed bag of reactions from digital players

While the digital marketing community applauded the effort and intent behind the latest Union Budget, most felt that there were some glaring missed opportunities…

ET Brand Equity | February 2020

Welspun highlights Indian water crisis via mobile ads

Welspun India has launched a digital campaign to raise awareness around the decreasing groundwater levels across the country.

MXM India | January 2020

The YouTube story: A decade in revolutionising marketing & advertising

In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands

Exchange4media | January 2020

Budget 2020: Advertising industry seeks growth-oriented budget

In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman

Exchange4media | January 2020

Orient Bell Tiles celebrates masons through #HandsThatBuildIndia campaign

Though a heartwarming video, Orient Bell Tiles thanks the most vulnerable segment among the unorganised workforce in the country

Exchange4media | January 2020

FOXYMORON AND WELSPUN HIGHLIGHT INDIAN WATER CRISIS VIA INNOVATIVE MOBILE ADS BASED ON SEVERE GROUND WATER LEVELS

Welspun India has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across the country.

Campaign Brief Asia | January 2020

Suveer Bajaj, Co-Founder, FoxyMoron shares his Focus Areas for 2020

2019 has ended on a high, with the agency bagging 20 new clients in the last quarter of 2019 alone. There has been a host of new business wins in all 3 offices with some interesting client partners adding themselves to the roster and giving the business a consistent spike in revenues.

MediaNews4U | January 2020

Road to 2020: Digital marketing cheat sheet for the New Year

It is that time of the year where most of us are either looking at trend reports or working on plans for the next financial year. While brands start the year aiming to embrace innovations and capitalize on digital trends, somewhere during the course of the year they lose focus or deprioritize.

Social Samosa | January 2020

Fevicol puts out cheeky ad around Prince Harry and Megan Markle’s royal exit

Known for its quirky advertising, Fevicol has been using topical and funny creatives on digital media to further enhance its imagery on creative advertisements among younger audience

Mint | January 2020

Why Facebook’s move to introduce ads on WhatsApp is a complicated affair

The platform has over 1.5 billion users across the world and 400 million in India

Financial Express | January 2020

Pulse Case Study: Decoding brand UGC strategy with #PulsePePulseChallenge

Pulse case study explores how #PulsePePulseChallenge was able to garner over 16 million impressions with three Pulse candies per video.

Social Samosa | January 2020

SANDISK ‘MOBILE KI PENDRIVE’- Case Study

In a series of content marketing case studies done on ScoopWhoop by various consumer brands, we feature SanDisk’s campaign where they introduced their audiences about a new way of data transfer #MobilekiPendrive.

Agency Reporter | January 2020

Lessons from Swiggy’s move to sensitise customer interactions

On Friday, food delivery platform Swiggy launched its new campaign – #WhatTheFalooda – on digital platforms like YouTube, Facebook, LinkedIn and Twitter.

Adgully | January 2020

The state of 'Brand India'

Industry experts’ hot take on the evolving playbook of nation branding and what ‘Brand India’ needs today.

ET Brand Equity | January 2020

The top trends that will dominate the advertising, marketing and media industry in 2020

We spoke to a few industry experts to identify these new opportunities that 2020 will bring forth for the industry and…

Business Insider | January 2020