Richa

September 2021
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How we increased SanDisk’s Instagram Followers by 25% in 4 Weeks
Every photographer has a story. This year, for World Photography Day, SanDisk collaborated with FoxyMoron (flagship Full-Funnel Creative and Performance Digital Agency of Zoo Media)  and asked photographers to dig deep into their memories and share pictures of memories that...
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DoyenOink Consulting launches a Business Intelligence Dashboard Service
Zoo Media's Business Consulting arm, DoyenOink Consulting, has launched a Business Intelligence Dashboard service which will provide real time updates of all business functions using an user-friendly advanced tool.    There are multiple tools available to analyse each function of...
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Philips’ Father’s Day Campaign #KhulKeBolo
A father-son relationship is usually restricted when it comes to expressing emotions of affection but there still exists quiet, unsaid love that sometimes needs a nudge to be expressed. This year for Philips India's Father’s Day campaign,  the Pollen team focussed...
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Title Marketing for Jagame Thandhiram by The Rabbit Hole
If you’ve seen  on Twitter, you must know that this was our Rabbits’ doing.    Our Title Marketing experts made Jagame Thandhiram the talk of the town and got the world dancing to our marketing beats, quite literally. From receiving...
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Title Marketing for Ajeeb Daastaans by The Rabbit Hole
After the success of the title marketing on AK vs AK, The Rabbits are back with a fresh new campaign for Ajeeb Daastaans.   Idea: Ajeeb Daastaans is an anthology with four different stories but one commonality, a surprising twist at...
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Buck Up on Your Back Up
Objective: To create awareness about the importance of data backup by focussing on Western Digital’s newest product- My Passport HDD    Insight:   According to an Ericsson report published in 2020, India’s Data Consumption may touch 25 GB per user by...
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How Noesis Developed a Beau‘tech’iful First Party Data Solution for Asian Paints
Brief Asian Paints' brief to the Noesis Team was to find a way to help their designer better understand the clients tastes and preferences and thus reduce turnaround time on their design services.    Insight Noesis.Tech pitched developing a platform...
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Netflix Recommendations in Shayari? Challenge Accepted!
Netflix Recommendations in Shayari? Challenge Accepted! The Rabbit Hole team has become adept at creating branded properties for Netflix. Getting the brand recall ratio right while using influencers is risky, as it can come off as cringe or just be...
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Influencer Amplification done right for CRED’s IPL Launch
CRED’s latest IPL campaign launched yesterday, had Rahul Dravid breaking the internet 'quite literally with his bat'. The internet went galore with this ‘unbelievable’ side of the cricketer, known for his pristine reputation. It all started with just one 7 word...
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