During the initial days of the lockdown, Sharekhan consulted The Rabbit Hole, video production agency of the Zoo Media network for a video solution; perfectly capturing the value proposition of their new online discount broking brand, Espresso. The team took a trip down memory lane, delved into childhood memories, and reminisced about the common lesson imparted by every Indian parent to their children about valuing each rupee. “Paise Ped Pe Nahi Ugte”, was that powerful common lesson, and the team made a story around it
Watch the full Video Campaign here
This insight would hold true not just for stock brokers and investors, but would also entice those thinking about entering the world of stock broking in general. Unfortunately, The COVID-19 Pandemic enforced newer production rules that challenged the shoot process immensely. Nevertheless, after months of planning, an army of individuals dressed in PPE kits marched in to bring this story alive.