It’s raining awards! Aditya Birla Capital wins a total of 21 awards this award season, including ‘Brand of the Year’ at the exchange4media Content Marketing Awards. 

 

Zoo Media collaborated with Aditya Birla Capital, the universal financial solutions company of the Aditya Birla Group, to create three campaigns on three vastly different financial subjects: the importance of saving for the future, understanding the Union Budget and understanding taxes. 

 

Keep reading for more details on these award-winning campaigns.

 

INTERACT WITH THE FUTURE

 

Marketing retirement plans to a young audience is tricky business as they don’t see themselves retiring anytime soon, owing to the lack of foresight. 

 

In an industry first, for this campaign, we integrated Interactive Videos within the Facebook environment, giving users an immersive experience, allowing them to dabble between the present and two kinds of future scenarios: (i) where they had planned for retirement funds and (ii) where they had not.

Watch the entire Video Case Study here

This campaign was successful as it created consumer awareness on the importance of retirement planning and created positive engagement for the brand’s retirement schemes.

This campaign won 12 Awards at multiple events including 4 Gold. Swipe Left to see all the wins.

ABC Of Budget 2020

 

How much of the Union Budget does the common man actually understand? Rife with financial jargons and complicated by its effects, the impact of the Union Budget often remains unclear.

 

For Aditya Birla Capital, a brand dedicated to simplifying all things money, this was an opportunity to break down the impact of the Union Budget for the common man. The teams at FoxyMoron, Pollen & The Rabbit Hole organised a Facebook LIVEwhere Akhilesh Bhargava, Business Editor of HW News, Ajay Kakkar, CMO of Aditya Birla Capital and lifestyle vlogger Mumbiker Nikhil as the voice of the common man, got together to simplify the budget.

Watch the entire Video Case Study here

The campaign was a success as it clarified the impact of Union Budget in layman terms. Moreover, audience queries were resolved in real time, which was also helpful for the digital audience watching the Live.

This campaign won 3 Awards at multiple events. Swipe Left to see all categories.

ABC Of Taxes

 

Admit it! It has never been an easy road to understanding the intricacies of taxation. So what could a brand, aimed at simplifying and educating customers about all things money, do to change that?  

Watch the entire Video Case Study here

Being a game that amassed massive engagement, the campaign turned out to be a big win for Aditya Birla Capital!

This campaign won 2 Awards at multiple events including 1 Gold. Swipe Left to see all categories.

In addition to the campaign specific awards, Aditya Birla Capital bagged the Brand of the Year and Best Content Marketing- Annual plan awards at the e4m Indian Content Marketing Awards. These campaigns also won the jury’s heart at The Maddies 2020 and received 4 awards for successfully utilising marketing and channel strategies to achieve their goals of educating the viewers on money matters.  Swipe left to check them out!